Food business owners, especially home-based or in small scale, can benefit from learning how to write their own press releases for their products. Designed by Words Writers’ Workshop will hold “From Plate to Page: PR Writing for Food Business Owners” to be held on February 11, 2012, Saturday, 1:30-5:30pm, at the MEDICard Lifestyle Center. Media practitioner and Sugarleaf head of marketing and business development, Angelo Narciso Songco will lead the workshop as guest speaker.
This one-day class is intended for food business owners who want to gain media mileage and promote their products to the public. The class equips the food business owners and their marketing staff with skills in writing press releases that produces positive results.
The first part of the class will focus on helping participants determine what to highlight in their promotional campaign, how to write an effective press release and how to work with magazines as a potential resource of editorial content. An in-class writing exercise will also be done to immediately practice concepts learned. Bonus tips on how to handle media interviews will also be given.
A sumptuous healthy merienda will be prepared by our friends at Sugarleaf Makati. Workshop fee is only Php2,500. Pre-registration is required. Seats are limited so register on or before February 6, 2012. Payments may be done through cash or credit card at Sugarleaf Makati (please bring completed registration form) or through bank deposit. To register, please click here. Download registration form here. For inquiries, please email us at dbw.workshops@gmail.com.
APPLICABLE DISCOUNTS: Early bird: 10% payable on or before January 23, 2012. Student, senior, group/pair: 10% until last day of registration, February 6, 2012. DBW alumni: 20% until last day of registration, February 6, 2012.
Sugarleaf Makati is located at the G&2F of the MEDICard Lifestyle Center at 51 Paseo de Roxas corner Senator Gil Puyat Avenue, Makati City.
MEDICard Lifestyle Center, 51 Paseo de Roxas corner Senator Gil Puyat Avenue, Makati City
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COURSE OUTLINE
Lecture 1: Working with media to establish your brand and gain more customers (features versus benefits: discover what’s the best angle to highlight in your food business)
Lecture 2: Writing effective press releases for print media (kinds/formats of press releases, where to send them, do’s and don’ts, real life examples)
Workshop: Writing exercise and personalized feedback from the panel of speakers; plus beyond the PR: how you can assist magazines by pitching relevant editorial content
Lecture 3: How to promote your business on TV, radio and blogs; open forum
